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Vendor Review Sites: The Full Picture

When you’re looking to buy something, what’s one of the first things you do? Aside from comparing prices, more than likely you read reviews online about it. Online reviews have become one of the most powerful word-of-mouth marketing platforms of today. Doubting all the buzz? Take a look at these results published in a recent survey:

  • 72% of consumers trust online reviews as much as personal recommendations
  • 58% of consumers trust a business which has positive online reviews
  • 52% of consumers said that positive online reviews make them more likely to use a local business

The cool thing about online reviews is that they are available for almost anything! If there isn’t a specific site providing online reviews for something, chances are there is some sort of forum or discussion board that may provide the insight you’re looking for.

When planning your event-whether it’s a wedding, religious celebration, birthday or anniversary party-it’s a great idea to research reviews of your prospective vendors. However, there is a proper way to dissect reviews so that you can get the full picture. Take into account the following tips to ensure you don’t wrongfully hire, or dismiss, a vendor.

1. Quantity. When you’re trying to get to know a vendor via online reviews, it’s best to gather as much information as possible. Read as many reviews as you can to get an overall scope of people’s experiences with the vendor. This will help you create a collective understanding of their overall performance. If you see a 1 star review in an ocean of 10 star reviews, chances are the majority’s experience will be yours as well.

2. Quality. What may be more important than the number of reviews you read about a particular vendor, is the quality of the reviews. Taking the writer’s tone into account let’s you decide whether or not their review is valid. For instance, if the review is entirely emotional-expressing only opinions and not facts- it may not be the best source for information. Reviews that mention points like punctuality, friendliness, enthusiasm, quality of equipment, attentiveness, and other relevant information, will be your best resources.

3. Go to the Source. No matter how many reviews you read and how deeply you read them, you might still be left with unanswered questions. At this point it would be best to reach out to the vendor themselves. Asking them about a negative review allows the vendor to explain their perspective on the matter. And don’t be afraid to prepare a list of concerns-if they’re a vendor worthy of your business, they’ll be happy to address all of your points of interest.

4. Pay it Forward. Once you’ve worked with a vendor for your event, it’s a great idea to review them online. You’ll be helping other people choose which vendor to hire, just like the reviews you read helped you decide who to use. Writing online reviews also gives you the opportunity to rate your vendors publicly. If you’re happy with their service, do them a favor and share your experience. If you were dissatisfied with their service, provide specific details as to why you were left unhappy. Either way, create a review that you would appreciate reading and that gives the reader the full picture.

Post by Izabella De Souza

Photo Sources: 1, 2, 3, 4, 5

LJ Productions Official Blog

Welcome to LJ Productions Entertainment official Blog!

LJ Productions Entertainment is a full-time event production/entertainment company that has built an exclusive reputation for excellence in events for well over 14 years.  We believe that your event should be personalized and created with the class and experience only a true professional can offer.

This blog will bring you directly into the action that is LJ Productions.  Each post will bring you plenty of event planning tips, wedding ceremony/reception ideas, music tips, hot new songs, and MORE!  Our multi-talented DJ’s will be video blogging from events and our studio to bring you music mixes, mixing tips, and how to get your crowd going.  This blog will keep you in the loop on where to find LJ Productions on a regular basis; whether at a Wedding, Birthday, Corporate event, or your local club/lounge.

 

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